Overview:
Swetrix is an open source, privacy-focused web analytics platform designed as a cookie-less alternative to traditional analytics tools. It provides website traffic tracking, session analysis, performance monitoring, and funnel visualization while respecting user privacy. The project targets website owners, developers, and teams seeking GDPR-compliant analytics without cross-device tracking or cookies. Swetrix is available as a fully managed Cloud service hosted in the EU or as a self-hostable Community Edition.
Core Features:
Privacy‑first tracking: Operates without cookies or cross-device tracking; all data is stored anonymized and GDPR‑compliant by design.
Traffic and audience analytics: Provides top pages, geolocation with map visualization, devices, traffic sources, and UTM campaign tracking.
Network intelligence: Breaks down traffic by ISP, organization, usage type (residential, business, hosting, cellular), and connection type to distinguish bot or datacenter traffic.
Session analytics and user flows: Tracks user journeys and behavior across site pages.
Funnels and goals: Visualizes conversion drop‑offs and tracks specific conversion objectives.
Performance monitoring and error tracking: Captures real‑user metrics (TTFB, DNS, TLS, render) and client‑side errors with aggregated views.
Use Cases:
Website owners wanting privacy-respecting analytics: Track site traffic and user behavior without relying on cookies or compromising visitor privacy.
Developers evaluating self-hosted analytics: Deploy Swetrix Community Edition via Docker with MySQL/ClickHouse/Redis for full data control.
Teams needing shareable dashboards: Invite teammates with role-based permissions, create public or password-protected analytics dashboards, or manage access through organizations.
Data analysts monitoring user engagement: Track DAU/MAU, funnel performance, and custom events with exportable CSV data and an API for programmatic access.
Why It Matters:
Swetrix offers a cookie-less, privacy-compliant analytics option for those who want to avoid Google Analytics’ data practices. The Community Edition provides core analytics as self-hosted software, giving organizations direct control over their data infrastructure. The Cloud version adds advanced features like alerts, experiments, and revenue analytics, while the project remains independent and funded by subscriptions. With network intelligence and granular audience breakdowns, Swetrix provides a different approach to understanding website traffic without invasive tracking.
