Meilleurs stacks logiciels pour les marketeurs
Cette page cartographie les logiciels couramment utilisés par les marketeurs pour la création de contenu, l’exécution de campagnes, l’analytics, la collecte de leads, les landing pages et la coordination. Chaque entrée renvoie vers une page d’alternatives sélectionnée afin de transformer une intention de workflow marketing en évaluation open source concrète.
Création de contenu et recherche
Outils que les marketeurs utilisent pour préparer des campagnes, explorer des angles et produire plus vite des assets visuels.
ChatGPT
14 alternatives
An AI chatbot, capable of understanding and generating human-like text, assisting in conversations, answering queries, and more.
Claude
14 alternatives
A next generation AI assistant built for work and trained to be safe, accurate, and secure.
Perplexity
12 alternatives
An AI-powered answer engine that provides accurate, trusted, and real-time answers to any question.
Canva
2 alternatives
An online design and publishing tool that makes graphic design simple for creating social media graphics, presentations, posters, documents, and other visual content.
Photoshop
3 alternatives
A raster graphics editor developed by Adobe that allows users to create and edit images and graphics.
Campagnes et diffusion sociale
Produits souvent utilisés pour la planification sociale, l’exécution email et les opérations de campagne.
Buffer
2 alternatives
Manage your social media so that you have more time for your business.
Mailchimp
12 alternatives
An all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.
HubSpot
11 alternatives
A marketing, sales, and service platform that helps companies to attract visitors, convert leads, and close customers.
Loom
7 alternatives
A video messaging tool that helps you get your message across through instantly shareable videos.
CapCut
4 alternatives
Free video editing app that lets you create professional-quality videos with advanced editing tools, effects, and templates for social media and beyond.
Analytics et connaissance d’audience
Outils pour suivre le trafic, les résultats de campagne, le reporting et la visibilité sur les données clients.
Google Analytics
18 alternatives
A web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior.
Airtable
9 alternatives
A cloud-based platform that combines the simplicity of a spreadsheet with the complexity of a database for organizing data.
Notion
19 alternatives
An all-in-one workspace for note-taking, project management, knowledge sharing, and collaboration across teams.
Typeform
8 alternatives
Create engaging, conversational forms and surveys that boost response rates with interactive design and smart logic features.
Tally
7 alternatives
The simplest way to create forms. The free, intuitive form builder you've been looking for.
Landing pages et parcours de conversion
Logiciels utilisés pour publier des pages, collecter des leads et améliorer les chemins de conversion.
Webflow
13 alternatives
A design and website building tool that allows designers to create responsive websites visually, without writing code.
Framer
10 alternatives
A prototyping tool that allows designers to create interactive and animated high-fidelity prototypes for web and mobile apps.
Google Forms
8 alternatives
A web-based survey and form creation tool that allows users to create custom surveys and forms to collect data.
Figma
5 alternatives
A collaborative interface design tool that enables the entire team’s design process to happen in one online tool.
Miro
7 alternatives
The innovation workspace where teams manage projects, design products, and build the future together.
Coordination d’équipe et validations
Outils transverses pour planifier les lancements, gérer les reviews et les handoffs dans les équipes marketing.
Slack
16 alternatives
A collaboration hub that brings the right people, information, and tools together to get work done in companies or teams.
Discord
9 alternatives
A free voice, video, and text chat app for gamers and non-gamers alike. Chat, hang out, and stay close with your friends and communities.
Asana
25 alternatives
A collaborative work management tool that enables teams to manage their work and projects with ease.
ClickUp
23 alternatives
An all-in-one project management tool suitable for various company sizes.
Trello
19 alternatives
A popular project management and collaboration tool that uses a Kanban-style interface to help teams visualize and organize their work.